5 Best Email Marketing Books You Need to Read in 2023

Choosing the right email marketing books is really important if you want to succeed with your business. From choosing your niche to the latest traffic tactics, the best affiliate marketing books can help you meet your goals. In this guide, I ranked and reviewed the 5+ best email marketing books, along with my top 5 choices, so that you can pick the best one for you.

*This blog is supported by affiliate links. So if you buy through these links we may receive a commission.


The Invisible Selling Machine. 


Fierce Copywriting For Sales


Great even if you have a small list to start with.


Personal fave. This book changed everything for me !


Email Marketing For Dummies.

Globally email marketing is worth over $12 billion. As of 2022, most businesses rely on it to reach their customers.

With such widespread use of email marketing, businesses are rushing to engage with successful marketers to help them grow their businesses.

Through affiliate marketing, businesses can connect with new customers that are currently not in their audiences. They even have budgets to pay affiliate marketers. So it can be extremely profitable for both parties. 

However, you can’t just spam links all over the place and expect to make millions.

In fact 95% of all affiliate marketers actually earn nothing !!!

That being said, if you arm yourself with the right tools and follow the lessons set out in any of the affiliate marketing books above you will be ahead of the game.

These books help you : 

  • Decide on your niche
  • Discover what programs to join
  • How to generate traffic
  • And much more

Let’s get started 

What are the best email marketing books ?

Here are my top choices for the best email marketing books to help you succeed with email marketing this year.

Best for online marketing of any kind.

“Paul’s Review”

If you are looking to build any kind of business online, then this has to be the number one choice to start off with. It’s packed of information in an easy to follow format. You can almost ‘hear’ Russell Brunson saying the words as you read it.


Best For                      –  Overall

Pricing                        –         $0  

Annual Discount       –       N/A

Promotion                  –      Free 

DotCom Secrets book is great for anyone who wants to start out in affiliate marketing. But has no idea where to start. It’s truly an all in one solution for any online business truth be told. 

If there’s one book that you absolutely have to have in your self education library then this is it. I remember the first time I read it.

I was on an over night flight back to the UK from the States, so no internet access and most of the other people were sleeping.

Which made it super easy to focus. Now, normally after doing these flights I have to contend with jet-lag. But not this time, I got off the flight

with an incredible surge of energy. My mind popping at all the opportunities and ideas the book had given me !

In short, after reading this book I knew exactly what I needed to do in order to become successful.

It was a double header too, as I wanted to continue to grow my local business, while building up my online affiliate marketing business at the same time.

Key features : 

  • Learn what is a customer avitar and why you need it.
  • What is a sales funnel and how it can be the single most important thing to master.
  • Offer creation, matching the perfect solution to your avitars problems.
  • Where are your customers and how to get your offer in front of them.
  • Building income producing traffic sources.
  • Maximising every opportunity to build an audience and grow sales. 

Cons :

  • Not specifically all about affiliate marketing. However, the ‘bridge page’ method taught in the book is the way super affiliates build million $ businesses !
  • It says free, but you have to cover the shipping to where ever you are in the world. ($9.95 US, $19.95 intl).

Pricing : 

There are upgrades to purchase if you wish.

  • Audio Book $37 ( my personal fav )
  • 2 Day Event $97 ( virtual on demand )
  • Funnel U $147 ( tonnes of value in this one ) 
  • Funnel Accelerator Action Pack $297 ( includes ALL 4 hardback books from Russell Brunson ) 
  • Ultimate Video Marketing Toolkit $197 ( lifetime access to future upgrades )

Get started with the DotCom Secrets Book.

Best for copywriting

“Paul’s Review”

Having a great email marketing workflow can make massive profits for your business. However, if you don’t know how to structure your emails ( or your content ) then it could still fail. Use this book to hone your skills.


Best For                      –  Copywriting

Pricing                        –   $37.97 

Annual Discount       –       N/A

Promotion                  –      N/A

The Fierce Copywriting for Sales book is great for anyone who wants to make your business take off to unimaginable levels.

Discover how to 10X your sales without being a “Good Writer” or spending more on ads.

This is not a book you have to slog through for 3 weeks before you see any benefits. In fact, you can go through the information and apply it to your business the very same day.

The information you will discover works for every single aspect of your business. Which creates a…
Powerful, Competition Obliterating,
Snowball Effect:

In short, this is one of the best copywriting books I’ve ever read.

Most people quit simply because they think they can’t write copy, or what they have tried before didn’t get the results they wanted. 

Getting the little things right from the start can make all the difference. SO having a good resource can be vital.

Key features : 

  • Double the conversion of your landing page.
  • Skyrocket your cold email opening and response rates.
  • Transform your audience into raving fans.
  • How to write dangerously captivating headlines like a world-class copywriter
  • How to write killer emails that get opened and induce action
  • Plus much more

Cons :

  • You need to be ready to go deep into copywriting. It’s not for the feint hearted !  

Pricing : 

At the time of writing, these are the current pricing.

  • Paperback $19.97
  • Hardback $37.97
  • Kindle, from $9.99

Get started with the Fierce Copywriting

Best for Beginners

“Paul’s Review”

Everybody starts somewhere, so this guide is a great introduction to the topic and a great guide for those who wish to add email marketing as part of their business.


Best For                      –  Beginners

Pricing                        –          $14.75  

Annual Discount       –              N/A

Promotion                  –              N/A

Email Marketing For Dummies book is great for anyone who wants to build their business using email marketing.

Much has happened in email marketing since the first edition of Email Marketing For Dummies came out in 2007.

With the dramatic rise of social media and mobile devices.

There are more ways than ever to target campaigns and maximize your email marketing budget.

The new edition is full of practical advice, whether you are an enterprise level marketer using a 3rd party email marketing company or a small business owner handling everything yourself.


Key features : 

  • Helps you map out an e-mail marketing strategy with reachable objectives
  • Simplifies the process of list-building, message-creation, and results-tracking
  • Offers legal guidance, so you stay compliant with anti-spam laws
  • Shows you how to deliver your message and incorporate social media
  • Explains how to track and interpret results
  • Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Cons :

  • Could be seen as very basic for those who are more experienced.

Pricing : 

As of writing, these are the current purchasing options.

  • Paper back $14.75
  • Kindle $16.99

Get started with the Email Marketing For Dummies

Best for building an effect and profitable email list.

“Paul’s Review”

An email list is a key component to long term success as an affiliate marketer. This book goes deep into how to build a list and turn those subscribers into profits.


Best For                      –  Building an email list

Pricing                        –                           $14.99  

Annual Discount       –                                N/A

Promotion                  –                               N/A 

Small list big results  book is great for anyone who wants to really make maximum use of an email list.

Goes deep into offer creation. But has a heavy lean towards building the right kind of network for you.

Personal experience shows that an email list is still one of the most powerful methods to make money online.

The book is full of practical ideas and frameworks that you can start employing in your business today. 

In short, if you start building an email list now it will pay you forever.

Your email list is really the only true asset you have control over. Social media can change in a second, websites can go down. But an email list is something tangible that you own.

Key features : 

  • Stop struggling to find an audience for your offers
  • Discover likely prospects from your network who already know, like, and trust you
  • Co-create an irresistible offer
  • Turn that offer into a profitable new revenue stream

Cons :

  • Mainly aimed at those who have their own offer to sell. But same principles can be used for affiliate marketing.

Pricing : 

Current option for purchasing

  • Paperback $14.99
  • Kindle $5.99

Get started with the Small List Big Results Book.

Best for creating a sales machine using email and automations

“Paul’s Review”

I bought this book a good few years ago, skimmed through it then it lived on the shelf for far too long. While having a clean out I happened upon it again. This time reading it cover to cover. Now it’s helped me create the back bone of my affiliate marketing via email automations. Highly recommend.


Best For                      –       Automations

Pricing                        –         $27.99

The Invisible Sales Machine book is great for anyone who wants to learn how to skip the learning curve when it comes to email marketing.

The author – Ryan Deiss, headed up Digital Marketer and has been an expert in this field for many years.

The key point of the book is to create email marketing campaigns that covert into sales.

Alone the way, building relationships with those on your email list. 

The book itself teaches how to get started with building an email list. The best practices, how to capture leads in the first place along with how to build and create a reason for them to opt in. ( Lead Magnets )

The real life examples and templates are reason enough to buy this email marketing book.

In short, after reading this book you will learn exactly what you need to do to create an email marketing list and turn it into a sales machine.

When done right, using the knowledge in this book can be used to create income on demand, along with longer term affiliate profits.

Key features : 

  • Introduction to invisible selling
  • The 5 phases of invisible selling
  • Optimizing your selling machine
  • and much more

Cons :

  • Could use some more images or diagrams as it’s a little text heavy.

Pricing : 

Current buying options as of writing.

  • Hardback $27.99
  • Kindle $9.95

Get started with the Invisible Selling Machine

What are the best email marketing books useful for ?

The best email marketing books guide is useful for anyone who wants to grow there business through email marketing.

You can choose the right books from the options above based  on what you want to learn about right now.

These email marketing books are going to help you:

  • How to grow an email list
  • The best way to nurture that list
  • How to get more opens and clicks
  • Maximise income 

Email Marketing FAQ's

What is email marketing ?

Email marketing is the method people use to grow a business through email. This can be from building an email list, right through to actually selling a product or service.

How to start email marketing ?

You need to start with a niche, then a perfect customer ( also known as a customer avitar ) . Figure out what problems they might have then offer solutions which help solve those problems.

How to do email marketing without a following ?

Sometimes this is where most people quit. But you can start email marketing without a following and build up over time. Simple lead magnets can be the best way to start out.

How to start email marketing with no money ?

To get people to join your list you have to give them a good reason. Plus traffic to pages where they can opt in for that information/free resource etc.


Succesful email marketers will all tell you the same thing. ” The money is in the list ” , so a key part of building a long term business with affiliate marketing is building a list or audience. 

Personally I do both.

Using a software like Clickfunnels can help as you can attract people using lead magents, offering bonuses or guides on how to use/maximise then product or service the customer is going to buy.

We do this on what is known as an affiliate ‘bridge page’ . Not only can you warm a customer up to the offer, but also in most cases collect their email address. 

If you want a full kit list of what I use in my own affiliate marketing business then check out the business software page on this site. 

Video has also really taken off in the last few years. With the advert of short form content such as the Tiktok platform, instagram stories, facebook reels, youtube shorts etc etc. 

Content is king, but to stand above most of the competition when affiliate marketing it can pay dividends in the long and short term.

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How does email marketing work?

Email marketing is a great way to reach potential customers and keep your brand in their minds. It is an easy and effective way to communicate with your target audience which can lead to more business success.

One of the most important aspects of email marketing is customer trust. As more and more people turn to their phones to read their emails, it’s essential to make sure you have a strong message. Make it clear that your emails are meant for your customers and not a mass audience.

Another way to improve your email marketing strategies is to segment your list into more specific groups. Doing so helps you tailor your messages to each of your subscribers. You can also use triggers to send emails to your users according to what they are doing on your website.

You can also track your email campaigns to gauge how well they are performing.

You can see how many emails you are sending, which emails they open, and what their click rate is. This is a great way to measure how effective your marketing efforts are.

Email marketing Strategy

Email marketing is one of the most effective ways to promote your business. This is because it allows you to collect valuable customer data, engage subscribers, and boost brand awareness. However, before you can begin to make the most of email marketing, you need to build a strong contact list.

One of the easiest ways to do this is by adding an opt-in form to your website or social media page. You can even ask customers to share their review of your product, service, or company.

To ensure your subscribers have the best experience, you need to personalize your email marketing campaign. Include information like your business logo, business fonts, and your contact information. Additionally, consider using a mobile-responsive template.

The layout of your emails should be clean and simple. Use white space to make your content easier to read. Consider including a link to your social media pages, as well.

Another email marketing strategy you can use is to create urgency.

For example, if your product is on sale, send out an email to let your subscribers know they have a limited time to take advantage of this deal. Sending an email to remind subscribers that they have items in their shopping cart can also encourage purchase.

Your subject line is the most important line of text in your email.

A compelling subject line will encourage people to open your email. It is also a good idea to use a conversational tone. When you talk to your subscribers like a friend, you can build better relationships and improve conversions. Do this right and you will be well on your way to mastering online marketing automation.